"If you're looking for someone who is going to be on your side, who's going to mentor you through the process, has a good team, and helps you with that step-by-step approach — you never feel like you're lost. I would definitely recommend."
— Anesh Pillai, Business Systemization Coach
How Anesh Pillai — a business systemization expert serving companies doing $3M–$5M in revenue — went from spending over $10,000 with a previous coaching program and speaking to only 2 prospects, to closing a $15,000 client and building a pipeline of high-ticket buyers with TD Coach.
Anesh helps business owners in the $3–5 million revenue range systemize their companies. His clients typically run teams of 15–25 people who have plenty of demand but are being held back by a lack of proper systems. His work helps them step out of the weeds, operate as true CEOs, and build businesses that can grow without them being buried in day-to-day tasks.
Before joining TD Coach, Anesh had invested over $10,000 in another coaching program — including fees and ad spend — and had only spoken to two prospects with no results. The program felt overly bureaucratic, with separate departments and long waits to get anything done. He was frustrated, losing money, and unsure whether his offer would even work.
"I invested quite a lot of money with ad clients before joining Chris's program and I spoke to two clients. That's all I spoke to. Two prospects. And after spending a lot of money on ads too."
Chris's approach was completely different. Instead of locking Anesh into a rigid structure, TD Coach said: let's test your idea, get it out there, and listen to the market. They ran a simple lead form funnel in the first month and immediately started generating conversations.
Through those conversations, Anesh discovered that his initial offer — preparing businesses to sell for top valuation — wasn't what people actually wanted. They didn't want to exit. They wanted to enjoy their business more and operate like a CEO rather than being buried in $15/hour tasks. This insight allowed him to completely pivot and refine his offer around business systemization.
"When I joined Chris's program, Chris was like, 'Hey, let's actually test your idea. Let's actually get it out there and let's see if there's demand.' Through that process I was able to refine my offering — and that's what the business owners really wanted."
After refining his ICP and offer, Anesh closed a $15,000 client — plus additional clients — and built a growing pipeline. Beyond the monetary wins, he describes the most valuable outcome as gaining a deep, market-validated understanding of exactly who his client is and what they need — something no amount of guessing could have given him.
"More than having a bureaucratic way of doing things, you need someone who's reliable and who's on your team, who can mentor you through the process. Before the program, throughout the program — Chris has always been available. There's never once I thought, 'I paid the money and he's gone.'"
Anesh also highlights the responsiveness on ad spend — when something wasn't working, he could call Chris immediately and get a real answer. No waiting on tickets, no bureaucracy. Just a team that was actively watching his results and acting fast to protect his investment.
Anesh Did It.
You're Next.
Anesh spent $10,000+ with another program and got 2 conversations. Then he found TD Coach, refined his offer, and closed a $15,000 client. The same system is available to you — with results guaranteed.
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